1. STRAIGHTFORWARD IDEA
Your idea must be clear and concise. This helps formulate and draft designs that reach your target market accurately.
2. KNOW YOUR AUDIENCE
Walk in the shoes of your target audience to critically question your design’s appeal and influence.
Your feedback will embolden ideas, craft crisper messages, and lend crystal clear direction Got the resources to conduct surveys? Go for it! Survey responses will throw up fresh ideas and turn your eye towards stuff you may have missed.
3. USE IMAGES
Visuals break the monotony of text blocks that nobody bothers to read. Ensure your images are not only eye-catching but also meaningful; they should reflect your brand’s idea, voice, and message.
Colours evoke emotion. Select ones that resonate with your brand’s core offering. They will set the tone and backdrop for all future creatives, be it print or digital.